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Forum: Canon, Nikon, Sony, and Other Camera Brands
01-05-2017, 01:15 PM
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Yes, the Chinese will probably eliminate non-Chinese staff and production but so what? From all that I've seen, the Chinese are very pragmatic and will make products as high-quality or as low-cost as need be. I've know manufacturers that were surprised to find that Chinese contractors could beat the Germans on precision and quality.
If DJI thinks that the way to make the most money from Hassy is to maintain quality, precision, performance, and customer service, then they will do that. Of course, if DJI thinks Hasselblad is just label they can slap on anything, they might do that. Time will tell which road DJI takes.
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Forum: Canon, Nikon, Sony, and Other Camera Brands
01-05-2017, 10:13 AM
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Hasselblad's money troubles show that just because a product is outrageously expensive doesn't mean it's profitable. Low volume production of high-precision equipment is incredibly expensive as is top-notch customer service.
In the short-term, this is good news for Ricoh which should see a nice up-tick in 645Z sales from current and future Hassy customers worried about the future. In the long-term, it's going to depend on whether DJI convinces current Hassy owners & future MF buyers that Hassy is still a quality brand and isn't cutting corners under the new owners.
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Forum: Canon, Nikon, Sony, and Other Camera Brands
01-04-2017, 05:32 PM
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Wow! It's either an ignominious death or a fantastic rebirth for that iconic brand. I do hope DJI treats Hasselblad well.
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