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Forum: Photographic Industry and Professionals
11-08-2018, 11:43 AM
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It's important to note that marketshare is a very poor metric for success in a dynamic industry where total demand can grow or shrink and the products are not easily interchangeable.
Some significant fraction on Canon's MILC sales are likely to Canon fans who would never have bought a Sony so Sony did not lose marketshare. And to the extent that Canon & Nikon increased overall interest in MILC, then unit or dollar sales of Sony cameras may well have increased.
Are Canon & Nikon stealing marketshare from a fixed-sized MILC market or are they growing the pie to the benefit of Sony, too?
P.S. This may also be a quirk of BCN's customer base. The top 50 best selling cameras on Amazon.com include 3 Sony A7 offerings but neither of the new Canon & Nikon MILCs.
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