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Forum: Pentax DSLR Discussion
10-11-2018, 01:35 PM
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That modelling would probably reveal ownership periods for the majority of users that would deter such a scheme being applied to any but the high-end users, who already use “leasing” (longer-term loans with residuals) for their equipment acquisition (which is what makes prestige motorcar owners the target for the rental schemes you describe).
With dedicated cameras, the shrinkage of the market due to the ubiquity of phone cameras is another factor that would deter the proposition of mass rental. Non-professionals who purchase camera equipment outright do so because the cost is either insignificant or something they’re otherwise able to bear, and many are collectors anyway.
I think software is a slightly different case. Aside from MS Office, whose value proposition peaked ten years ago for the majority of users, higher-cost applications like Adobe’s CS package have been providing more useful features with each upgrade, but even those are now slowing down. Adobe realised that its users were more technologically advanced than the average Office user, and moved to the rental scheme before its value proposition peaked. Being a CS5 user, I couldn’t see much value in moving to CS6 at the asking price (even with the education discount), but the rental pricing scheme makes it look attractive for the first few years of use. After that, renters would probably (and quite reasonably) ask just what it is that they continue to pay for. We’re just enjoying a Royal Commission in Australia, where banking and finance customers are asking the same sort of question.
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