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Forum: Pentax Q
06-24-2016, 09:18 AM
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That's all correct except that it was Reese's Pieces which were featured in the movie rather than Skittles. Skittles and Reese's Pieces were introduced to the American market around the same time, both in 1979 (though Skittles were sold in the U.K. before that). Reese's Pieces exploded in popularity thanks to the movie. That was in 1982. Skittles biggest boost in popularity didn't come until the successful "Taste the Rainbow" ad campaign in 1994 (obviously they weren't an abject failure before that, or they would have been dropped).
Incidentally, Reese's Pieces are made by Hershey Corporation while M&Ms are made by Mars. Skittles are made by Wrigley in the US, which was its own company up until 2008 when it was acquired by Mars.
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