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Forum: Photographic Industry and Professionals 05-24-2019, 07:08 PM  
Denial or truth?
Posted By GXAlan
Replies: 247
Views: 12,852
Samsung burned bridges in a way that a company like Kyocera/Contax did not. So I would not call them “smart” — they did have a very good platform though.

Photography is art.
Photography is documentation.

Smartphones have taken over documentation in many cases. In low light or extreme wide or tele, real cameras are better.

Art can be anything from dance to spoken word to photographs taken with a smartphone or photographs taken with a real camera. Your canvas and creative freedom is greater with a real camera.

The real money is in oil, banking/finance, services. But just because that’s where the money is doesn’t mean that there is no need for teachers, nurses, artists...

There are companies that keep people employed and are profitable selling paints, art paper, frames, etc.

The need is for companies like Pentax to survive to provide tools for artists. As long as they are profitable they can survive. They don’t need to grow (though it would be nice). I think the concern would be if Pentax couldn’t make enough profit to stay alive.

Not everyone needs to be an artist. That’s okay. Not every camera needs to be #1 market share.
Forum: Photographic Industry and Professionals 05-23-2019, 02:02 PM  
Denial or truth?
Posted By GXAlan
Replies: 247
Views: 12,852
No. Pure subversion and marketing of your own lenses.

1) We know that Pentax coatings make the D FA 24-70 beat the Tamron and the D FA* 50 beats the Tokina.

2) While Pentaxians like OVF, clearly there are people who love or benefit from EVF, it’s like training wheels.

3) Pentax does not develop sensors so a partnership that leads to lower cost sensors in a DSLR lineup is advantageous.

——
$900 for D-FA* 50
$1300 for L-FA* 50
$2500 for L-FA* 70-200

So for existing E or L mount they can get Pentax mount stuff as an upcharge. People see the difference on the gear they like, they start to say : man, I wish I had access to Limiteds but it looks like I need to K mount glass, etc.

2) While you may not want an OVF, some people may. If Pentax only made lenses and not a OVF body, it wouldn’t make sense for showing how someone could learn photography on EVF and get good enough to use OVF.

Pentax’s JPEG processing is actually brilliant if you don’t use the defaults (stuff like extra fine sharpness and the high and low key adjustments).

This also lets Pentax win competitions. Mindshare and press opinion. “this is a great body with awesome ergonomics, but we wish there were more lens options”

People want options whether justified or not. Journalists and especially gear review sites like options.

3) if they partner with Sony
- since we are helping you with another E mount body that we are also paying a license for, let’s talk about our sensor pricing. Otherwise we will go to Panasonic/TowerJazz and L-Mount.

Reverse negotiation with Panasonic.
Forum: Photographic Industry and Professionals 05-23-2019, 05:16 AM  
Denial or truth?
Posted By GXAlan
Replies: 247
Views: 12,852
If I were in charge...

I would release a Pentax mirrorless with a Sony E-mount or L-mount and then a high performance K to E/L mount adapter. Pentax would likely pay a hefty royalty to Sony or Leica for use of the E or Lmount, but not have to develop a full set of mirrorless lenses initially. It would allow them to "dabble" in mirrorless with a smaller R&D investment while continuing to support the K mount and SLRs.

We already know what a Sony E mount camera looks like.

A Pentax E-mount mirrorless camera may not have the fanciest AF or video features, but it would be weather sealed very well, have Pentax color/image processing, Pentax astrotracer (much like A7R vs K-1). For people who don't know about Pentax and just want E mount lenses, the grip may be smaller. For people who will keep the K-mount adapter on full-time, Pentax could do a KP like modular grip. For Sony, this could be their rugged line and be another salvo against Nikon/Canon.

A Pentax L-mount camera would be interesting since Panasonic or Sigma may be supportive if Pentax switched to Panasonic sensors or Foveon sensors. The number of Panasonic L mount users buy Leica lenses has always been questionable, but given the whole ethos of the Pentax Limited line, Leica may believe that some Pentaxians with L mount cameras will buy Leica glass. The L-Mount, like the K-mount, faces competition from EF/RF/Z/F/E mounts, and having another member with a heritage/track record like Pentax would help.

The disadvantage of L-mount is that Panasonic may be able to create better ergonomics than Sony, so the delta between Pentax/Panasonic and Pentax/Sony may be smaller.
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