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Forum: Pentax News and Rumors
07-06-2017, 08:40 AM
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That wasn't my point.
The Western reader may view those comments as vague, non-committal and evasive while to the Japanese reader, the meaning is perfectly clear.
And more to the point, the interviewee likely doesn't realize a good share of his meaning is lost to the Western reader.
We can rant and rave and say why don't they just say what they mean, but if our objective is to truely understand their meaning (rather than to find a statement against which we can claim we've been wronged), we may have to dig a bit deeper than we are used to.
I think some Japanese camera companies like Canon and Fuji are skilled in communicating with a Western market. On the extreme opposite end of that scale was Pentax - very Japanese-centric.
Now, Ricoh is much better in that regard, but it may take awhile for that more global sophistication to come to the Imaging group.
Ricoh has a different and more serious communication problem in my view. They understand B2B but suck at B2C (business to consumer) marketing.
---------- Post added 07-06-17 at 08:49 AM ----------
Cogent, insightful. Thanks for writing.
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Forum: Pentax News and Rumors
07-06-2017, 06:17 AM
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