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Forum: Canon, Nikon, Sony, and Other Camera Brands
01-05-2017, 05:03 AM
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The LuLa article reads more like an obituary than anything else, which may well be a little premature :) Even so, we live in times when confidence and image are all, so the prospect of photographers investing $10-20K in Hasselblad kit in these new circumstances might take a hit when solid, stable outfits like Fuji and Pentax are ready alternatives.
VCs are a shark-like breed, imho, and well worth avoiding. I'm reminded of what happened to SuSE Linux back in the day. It was the flower of European computing and a very good system indeed, but they got mixed up with dodgy investors ... and one day the investors sold out from under them and SuSE woke up to find themselves owned by a gang of numpties out of Utah who went bust with all due predictability. SuSE is still going, but today it's a shadow of what I think it could have been with sounder long-term investment rather than short-term exitism.
I've no idea whether the same could ever be the case with Hasselblad and I certainly wish them every good fortune. But either way Pentax has been very, very fortunate. Only a lot of time will tell whether this is an inspired move rather than a quixotic one. After all, why are the new owners doing it?
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