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Forum: Canon, Nikon, Sony, and Other Camera Brands
09-25-2018, 03:29 AM
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Maybe, and if so a canny business move. Sigma have been very astute in gradually moving their branding from cheap and cheerful to up there with the best, and now even associated with Leica. Smart. Sigma saw the flight to quality coming before most did. However, the L mount also means that Sigma could drop their own SLR mount and produce an L mount Foveon (or not Foveon) camera. So Sigma have options, if the small print of the alliance permits it.
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Forum: Canon, Nikon, Sony, and Other Camera Brands
09-22-2018, 07:13 AM
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I get what you mean, but one can easily argue the reverse. The old dominance meme is just as important today because the internet acts as a huge megaphone and reinforcement mechanism for the dominant players. But it also facilitates a long tail of small players who would struggle without network marketing and word of mouth. However, those smaller players don’t challenge the behemoths, having only a paltry few per cent of the market between them.
Canon’s brand equity as the world’s #1 has been hugely beneficial to them and I am sure they will fight like heck to keep it. Sony and to a lesser extent Panasonic are dangerous to Canon because of their presence in broadcast and video kit. Nikon are no threat at all. I doubt Canon would fancy seeing themselves being bumped in favour of Sony or Panasonic as the new official supplier of imaging kit at the next big world sporting event. I look forward to seeing that kind of scrap hotting up in future!
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Forum: Canon, Nikon, Sony, and Other Camera Brands
09-21-2018, 06:31 AM
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Consolidation - yes, that’s a very good point for the industry’s smaller players. Too early to say what this news will really amount to or if it’s an alliance at all, but if it means a fairly strong new player, especially in video, then what’s not to like. The new R and Z series aren’t much to write home about, at least for now and maybe for a few years till they sort out the woggles and fill the lens line ups. Anyway, just a sign of how so much is changing to meet the challenges of the next ten years.
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