Forum: Pentax K-5 & K-5 II
10-06-2010, 10:25 AM
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Exactly. There is good historical data on the response and conversion rates of any number of media - direct mail, print ads, emails, banner ads, etc. Pentax should have years of data on which to base their decisions off of.
It's not rocket science, nor is it just Super Bowl ads and giving out cameras to well known photographers and bloggers. It's somewhere in between.
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Forum: Pentax K-5 & K-5 II
10-03-2010, 12:05 PM
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They just hired a new digital advertising agency in the US, so they'll need some time to embed themselves with Pentax corporate. Plus, the K-5 has been announced but not yet released. Say what you will about the management of the product announcement, but the most important push will happen once you can add the camera to your shopping basket.
We're hitting holiday season as well as deductible expense season soon, so it will interesting to see how the new ad agency gets the word out on the K-5, K-r, K-x, and P&S line. Pentax's digital marketing strategy is especially critical because they don't have a strong retail presence - I hope the new guys are burning the midnight oil right now and get it right...
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