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Forum: Pentax K-5 & K-5 II
10-06-2010, 08:29 AM
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That is true, but without marketing it is very hard to increase sales, or know what products the market demands.
The history has showed many times that "worse products" can be more popular if the marketing is done right.
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Forum: Pentax K-5 & K-5 II
10-05-2010, 06:15 AM
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The idea with marketing is that it will increase sales, which will lower cost of production and R&D per sold unit.
If marketing is done right you will earn more in increased sales than the cost for the marketing. The increased earnings can then be spent on R&D, production and marketing.
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