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Forum: Pentax News and Rumors 04-12-2018, 10:00 PM  
Development update regarding the HD PENTAX-D FA★50mmF1.4 SDM AW
Posted By mike.hiran
Replies: 734
Views: 73,104
While I do agree with many sentiments mentioned in this thread to a certain degree, I'd like to say that this message itself is encouraging. I think in the not so distant past, we may not have received a message like this directly and I do very much appreciate this increased communication with us. If the roadmap were adhered to more reliably, perhaps these communications wouldn't be necessary, but it's a time in the camera market with fairly rapid changes occuring which perhaps is forcing reconsidering plans. Of course the problem is that these roadmaps have set expectations with fans and if they aren't met, a corrosive disappointment can set in. So messages like this are good in that expectations are being seen to be managed in order for the fan base to stay positive.

I hope Pentax/ Ricoh also begin to find ways of getting buzz around their products and new features (particularly innovative ones) to keep Pentax in the mind of more photographers. It seems that this is not the culture of Pentax, but I think they should be proud of the innovations and products they have developed and have a more sustained effort to get more photographers engaged.
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