Forum: Pentax K-5 & K-5 II
10-07-2010, 12:49 AM
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I think they should use their awards to reach the grand public. For instance, letting people know that they got an award in Photokina would be good.
In france, I can see Pentax ads in Photo magazines alongside with other brands. But none of the other brands advertises either on TV.... Pentax is selling well in France, they have their cams present on the shelves at the major electronics retailers ( Darty, Fnac, Boulanger...)
So it might be a matter of international presence, probably linked to their target sales and their advertisement means. I am quite surprised they don't more in the US, given the size of the market...
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