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Forum: Pentax K-3 & K-3 II 10-10-2013, 10:54 AM  
why I won't buy a k3 (Warning: Satire Thread)
Posted By RyanW
Replies: 102,939
Views: 4,796,717
Hell, it might bring in more new buyers if it DIDN'T say Pentax on it at all. Those shopping for a first time dslr have been told by their friends with Canikon that Pentax is old school, unsexy, not updated, etc. At least with Ricoh it would be an unknown quantity and Ricoh could mount a slick advertising campaign to build brand awareness.

Anchoring your product with a brand is desirable, but when the brand itself becomes an anchor...

I like the Pentax name, but don't care if Ricoh's name is on the camera as well. Ricoh made capable camera's long before it bought Pentax.
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