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Forum: Canon, Nikon, Sony, and Other Camera Brands 01-04-2017, 09:51 PM  
Hasselblad Acquired By DJI - the drone maker
Posted By eddie1960
Replies: 66
Views: 5,750
I think if you shoot hassleblad you've been worried for a long time if you pay attention, lots of bad decisions in the last twenty or so years, and some serious competition in the last ten from Phase (and Pentax to some degree) the X1D may prove to be the sviur on the profit line but so far i haven't hear great things.....and the Fujis is about to land with enought money to actually produce the cameras needed and from a financially stable brand (who are already making medium format money manufacturing lenses for Hassleblad)
I hope they survive and rediscover their roots but in what is a much smaller market than it was in film days they will really need to up their game and i'm not sure they will have the long term cash for that\
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