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Forum: Pentax DSLR Discussion 01-27-2008, 05:58 AM  
Would you pay, and how much for software upgrades
Posted By bymy141
Replies: 26
Views: 4,222
People have been trying to reverse engineer the firmware, read this thread at dpreview:
Of firmware and some images [Page 1]: Pentax SLR Talk Forum: Digital Photography Review

The question is; would it be a smart business decision to do this?
What are the costs associated with custome firmware development?
Let's do the math:

- 0.5 FTE engineer salary (assume 6 months development time): 6 * $6,000 salary * 1.5 overhead = $ 54,000.
- An in camera development environment + test setup,... wild guess: $ 15,000
- Adds, processing the orders, admin, website, etc... another wild guess: $ 6,000
Adds up to a total cost of $ 75.000, add a before tax profit margin of 25k and you are talking $ 100k investment.

How many people would want to have this? 500? 5000?
With 5000 payed for downloads (hoping that it will not be copied to P-to-P download sites...) you will need to charge appr $20,- for it.

- Bert
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