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Forum: Pentax K-1 & K-1 II 03-09-2018, 10:50 AM  
K1 Mk ii. Is Pentax marketing as dead as Tony Northrup says?
Posted By beholder3
Replies: 148
Views: 15,548
Check your assumptions.

In our recent user survey a full 50% of > 1600 respondents said that the either shoot only JPG or raw+JPG.
So pretty much half of Pentax customers want nice results ooC and do not want postprocessing.
So in camera processing does appeal to a whopping 50% of all their customers.

Compare that to the binary option to never again publish a K-3 successor. Definitely less than 50% care.
Compare that to the binary option to publish or not any sort of lens. Definitely less than 50% care.
Neither any single new lens nor a major camera release touches as many users.
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