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Forum: Flashes, Lighting, and Studio
04-10-2013, 08:09 AM
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I think this is a great idea, but enough vendors have to be at the margins in order for them to be motivated. (And one might argue that Pentax already is at the margins.)
As you mentioned, DNG support is a good example. Actually, maybe that is a little bit unique, because DNG was developed by a non-camera vendor, so being the first to support it is a distinguishing feature for Pentax. Pentax made that optional on the K-5 in addition to PEF, so folks aren't forced to change. I'm a little surprised that they dropped support for PEF so soon in the K-01 and K-30 but maybe they saw that no one else was moving to DNG yet, and after doing the analysis, there was little risk to doing so.
I was going to suggest that mFT is another example of vendor neutrality that has worked well. But maybe that is not such a good example. I think Olympus was more desperate to shed the stigma of the proprietary full 4/3 mount, which maybe had become more of a hindrance, rather than just an annoyance. Probably not enough customers are making their decisions based on the flash system, whereas the mount drives a more considerable investment.
Maybe Sony's move to supporting standard ISO hot shoes is a step in this direction.
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