Good Software makes products so much more valuable.
Do they plan to improve their own apps on mobile and desktop to create a good experience for the user? Capture, transfer, edit and share/save images as an integrated system or part of the "Pentax product".

Examples:
(1) Automatically send captured images form the camera to my smartphone's camera roll while I am using the camera as they are taken.
or
(2) When viewing images on the camera screen, select and send them to my smartphone's camera roll. (No need to use the phone to browse cropped thumbnails on a slow connection to the camera trying to find the image that I have on the camera screen already.)

(3) Better connectivitiy from a much faster and much less buggy DCU to browse, import, edit and organise images including features like Pixelshift, lens correction and other camera presets (maybe even focus stacking). Wireless would make sense.

- USB-Charging in camera is very useful for travelling (power banks etc)
- Faster tethering (image transfer)