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Forum: Pentax News and Rumors
02-10-2019, 12:11 PM
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Agree.
This thing is better than shooting for portfolio, which is also unpaid and reaches no audience.
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Forum: Pentax News and Rumors
11-21-2018, 04:02 PM
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Good article, Swanlefitte.
A professional won't give their work away like that, they have to eat, and they don't want to acquire a reputation for pro bono either.
But an Uncle Bob who's never been paid before? This could be the greatest acknowledgment so far of their talents. And it is one for the CV, a portfolio builder on the way to paid work, if that's their end game.
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Forum: Pentax News and Rumors
11-21-2018, 12:19 PM
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Forum: Pentax News and Rumors
11-21-2018, 12:14 AM
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Traditional marketing … paying a roster of professionals to showcase their work … is expensive and may or may not achieve sales objectives in the camera industry as it stands. Part of the reason Kenspo came over to do his stint with Pentax was that Nikon were laying off such people left, right and centre a few years ago.
This sort of guerrilla campaign assumes that a large enough number of amateurs with good equipment and proud to do work without being paid will generate a showcase gallery that's relatable … that stunning bug picture was taken by an 'Uncle Bob'! :)
And Uncle Bobs would be the target audience, too, not pros.
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