Urgh. I TOTALLY get this. I mean, I would have MUCH rather Pentax ran itself into the ground instead of having a respected multinational camera company purchase it and combine both technologies to create the best current APS-C DSLR available to the market at a competitive price while continuing to invest time, money and resources into furthering the brand.
This is the same reason I won't ever buy a Saturn, Chevy, GMC, Hummer, Cadillac, Buick, Olsmobile, Pontiac, Saab, Vauxhaul, Holden, Opel, Mercury, Lincoln, Jaguar, Volvo, LandRover, Dodge, Mercedes, Chrysler, Jeep, Smart, Plymouth, Mitsubishi, Acura, Lexus, Scion, Audi, Bently, Skoda, Seat, Lamborghini, Spyker, Bugatti, Infiniti, Renault, Alfa Romeo, Ferrari, Maserati, MINI, RollsRoyce or KIA.
Silly manufacturers putting their symbol on an already branded car. How preposterous.
