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Forum: Pentax News and Rumors
11-20-2018, 03:12 PM
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The good old "exposure" angle:
You're doing it for the EXPOSURE - The Oatmeal
I think the point is for this company to get marketing material from photographers without having to pay actual photographers to produce work for them. This is why artist labor is so undervalued, because so many artists are willing to give their work away for free. If the toilets broke at Irix's HQ, I'm sure every plumbing company in the region would be lining up to fix them for all of the promotion they would get. It would only be good marketing. Ask any non-creative to produce work for you for "promotion" and watch them laugh in your face.
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