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Forum: Pentax K-1 & K-1 II 03-18-2018, 02:44 PM  
K1 Mk ii. Is Pentax marketing as dead as Tony Northrup says?
Posted By Alex645
Replies: 148
Views: 15,534
Excellent point....however....the mass market these days is not even Canon DSLR, mirrorless, or even P&S owners. And smart phones, to compete against each other, are beginning to replicate higher end camera features such as RAW files.

We are certainly a niche within a niche of pros, prosumers, hobbyists, and enthusiasts. Within all segments, whether it is cars, smart phones, or DSLRs, I think the key is having an underpriced entry level product that hooks the user to eventually upgrading to mid and then flagship models. The bottom line for most users starts with price. The K-1 has been a relative success because of the price, but Pentax really needs a model in the same kit price range as the entry level Canikony models.
Forum: Pentax K-1 & K-1 II 03-15-2018, 10:58 AM  
K1 Mk ii. Is Pentax marketing as dead as Tony Northrup says?
Posted By Alex645
Replies: 148
Views: 15,534
I agree, but product placement is not free. A producer or art director can't just give a Pentax to a model or actor and keep the Pentax monikor on the top front plate visible unless Pentax pays an agreed upon fee as advertising (a.k.a. product placement). Even youtube monitors unauthorized use of trademarks and copyright infringement with T-shirts, hats, and certainly products.

The risk and price of getting caught is much higher than pre-negotiating a contract. The other issue is that because of Pentax's low volume production, it's not like they have a glut of spare DSLR bodies that are part of a loaner program.

When I was a Unit Stills Photographer in Hollywood, sometimes the Prop Master needed a camera at the last minute and would ask me to borrow one of mine. Whenever that happened, black camera tape was always put over the name of the camera in the shot. The same happens with cars and they either remove or hide the badging...unless it's paid for product placement.
Forum: Pentax K-1 & K-1 II 02-23-2018, 04:37 AM  
K1 Mk ii. Is Pentax marketing as dead as Tony Northrup says?
Posted By Alex645
Replies: 148
Views: 15,534
Totally agree about Tony Whatsup rumor mill and hypothesizing noise.

From my point of view, Pentax isnʻt trying to make a "D850 killer". They are keeping what is already successful in the K-1 and making affordable improvements. The implication that Canikony never does this with their models and releases is false. The option to upgrade your current K-1 is innovative, sustainable, and should be applauded.

I also find it annoying that Tony often says "we" instead of "I". Perhaps he is voicing the chatter and comments on his YouTube channel of his subscribers, but then he should say his subscribers instead of "we" or he should just take ownership of his editorial and say "I".

We live in a time where technology gives us many different options for taking photographic images. No single make or model is perfect for everything and everyone, and if a photographer really thinks they need a better DSLR than any of the 50 currently on the market, Iʻd say they need to look in the mirror and realize the photographer needs upgrading, not the camera.

Tony Whatsupʻs channel thrives on gear news, and what I hear in this video is a lot of whining about Pentax at a time when there is no news from his usual Canikony sources.
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