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Forum: Pentax SLR Lens Discussion 05-12-2016, 10:30 PM  
K1, K-mount and Samyang autofocus lenses
Posted By Adam
Replies: 10
Views: 2,400
From a business perspective, I don't think it would be a good move at this time. Third-party manufacturers already can make AF lenses in the K-mount if they pay the appropriate royalties.

The seven D FA lenses currently available are all excellent optically, and if Ricoh wants to continue developing more without losing money, they need a certain sustained sales volume. If people start buying off-brand lenses in lieu of genuine options, genuine lens development could be jeopardized.

Every Pentax camera that Ricoh releases has a fairly clear target audience these days. In the K-1's case, it's old-time Pentax fans, and those fans aren't going to complain about the lack of modern primes. Ricoh isn't seeking out new users with the K-1 (though that's not to say that some newcomers won't join up). Note, however, that there are 5 new D FA lenses on the roadmap for launch starting in 2017.

That said, Ricoh does need a long-term game plan. DSLRs are in decline and innovation will be necessary for future cameras to stand out. The Theta is a great example of a forward-thinking product, and I hope Ricoh makes such devices in the future.
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