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Forum: Non-Pentax Cameras: Canon, Nikon, etc. 2 Days Ago  
Micro Four Thirds Club
Posted By mecrox
Replies: 1,984
Views: 171,196
A few from me over a fine autumn here, all with Olympus. Usually the 12-40mm f2.8 or the 25mm f1.8.



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Forum: Non-Pentax Cameras: Canon, Nikon, etc. 3 Days Ago  
Canon & Nikon FF Mirrorless 2018
Posted By mecrox
Replies: 28
Views: 896
It's true that taking a seriously multi-megabyte read-out off a big sensor is always going to be trickier and much more demanding than from a small sensor, and this limits things like frame-rates, live-view and so on. However, sheer speed isn't the reason folks are going to get into medium format, surely. It's the rendering and the look, quite apart from pure quality. And besides, the good enough bar will lurk somewhere in here. It just has to be "good enough" to appeal to enough people and then over time some improvements will come anyway. You'll probably never find it a good enough camera to follow Rob Roy at full tilt in the 3.30 at Towcester races but folks will start popping up saying they can do street with it fairly easily, etc, etc. A few nutters will appear claiming it's an ideal cam to take for a long vacation up the Amazon, etc. You know the bandwagon drill. Provided Fuji can deliver a fully supported system in the new few years, they do look to be on to quite a good thing here.
Forum: Non-Pentax Cameras: Canon, Nikon, etc. 6 Days Ago  
Micro Four Thirds Club
Posted By mecrox
Replies: 1,984
Views: 171,196
Lovely colours on your images. And the Olympus 75mm looks to be a super lens.
Forum: Pentax News and Rumors 10-15-2017, 03:28 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
What camera someone uses is about the least important thing I can think of. Just use what makes you happy. Even with photography rather than all the more important things in life, what matters is the final image. Only rarely does anyone ask what camera Werner Bischof, say, used to take what image in 1952 or Don McCullin in 1967. Does it even matter?
Forum: Pentax News and Rumors 10-06-2017, 02:30 PM  
DFA*50 1.4 coming
Posted By mecrox
Replies: 1,774
Views: 130,051
Lol, Pentax went missing on or shortly after a brief statement from her carer, a Mr Ricoh, on 12 April 2017. There are widespread concerns for the safety of this frail senior citizen, now 98 years old. The old lady is known to have focusing difficulties in some situations which could make crossing unknown roads particularly dangerous. Any information as to her whereabouts will be gratefully received by Ricoh Sunset Brands Care Homes Corporation.

Seriously, it’s been nearly six months since Pentax really spoke to its users. Time they got back into the game with an interview or two, even a product announcement. Given that both the K1 and the KP offer exceptional IQ in their respective sectors, and the equal of much more costly offerings, there is plenty for them to say, imho.
Forum: Pentax News and Rumors 10-05-2017, 03:36 AM  
Financial Results:FY2018/03
Posted By mecrox
Replies: 605
Views: 34,699
The Theta is a smart idea and appears to be a great success. It also has lots of new-generation thinking which Pentax would surely benefit from. However, it is a one-trick pony and it doesn’t answer any of the questions folks may have about conventional photography on Pentax DSLRs. Other camera companies seem to be doing well and scoring hits, so there’s no reason why Pentax can’t too, imho. They just need to want to and tell the world they want to. Have Pentax said anything to their many users about how they want to succeed since Ricoh's formulaic statement on 12 April? That's nearly six months now.
Forum: Pentax News and Rumors 10-03-2017, 01:15 PM  
Financial Results:FY2018/03
Posted By mecrox
Replies: 605
Views: 34,699
I certainly hope we’re not arguing! I suspect lots of folks still buy cameras on a whim or for special occasions - big trip abroad, wedding, anniversary, the children, etc, etc. I doubt those many many Canon M3s and M6s out there are being bought by camera geeks ;) Anyway, I don’t think the situation is as dire as is often painted. There are still plenty of inbetweeners.

Many smartphone snaps live on in iCloud, FB, Insta, etc even if lost from the phone.
Forum: Pentax News and Rumors 10-03-2017, 07:14 AM  
Financial Results:FY2018/03
Posted By mecrox
Replies: 605
Views: 34,699
Of course, but for its intended purpose a smartphone seems fine. And probably they makers will get around the button issue using other methods - squeezing, voice, eye-tracker, etc. For more than a quick snap, I much prefer my camera but then I enjoy using my camera and all that goes with it whereas many folks don't appear to enjoy using one at all :)
Forum: Pentax News and Rumors 10-03-2017, 05:38 AM  
Financial Results:FY2018/03
Posted By mecrox
Replies: 605
Views: 34,699
It's not hard taking the phone out of one's pocket, holding it up, pressing the button and putting it back in one's pocket. For the casual purposes the camera phone is designed for, it seems perfectly ergonomic and very straightforward too. One more press on the Apple edit wizard, for example, will apply auto corrections afterwards if they are wanted at all (probably not, usually). How many ever complain? The simplicity and convenience are amazing. If someone wants to do a lot more, then fair enough - buy a dedicated camera and put up with the learning curve. The battleground isn't ergonomics but convenience and "good enough" (roughly what Thom Hogan calls "workflow") which means the kind of powerful software the Japanese camera industry seems to be struggling with (i.e. they haven't done any yet).
Forum: Pentax News and Rumors 09-28-2017, 09:40 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

It's not rocket science even though this was set out by a genius of a marketing person. It's who you are, what you are doing and where you fit in. Silence, or the occasional faint squeak, isn't really the idea here. That said, I believe Ricoh are comfortable with Pentax staying small and relatively unknown because they see their primary mission to be servicing their traditional base of users - who already know all about them - rather than growing the business by attracting new ones. It's all about selling a legacy. The new stuff for another generation is for the Ricoh brand, at a guess. So, there is no great need to market the apparently forthcoming 85mm f1.4 lens, for example. Those who need to know already know, although probably there aren't that many of them. Personally I think Ricoh have been a little dull and have badly underestimated the potential appeal of the K1 camera their Pentax engineers produced for them - with a bit of marketing, it could have been positioned as the finest landscape camera ever made rather than as "the Pentax Full Frame" - but that's a different story.
Forum: Pentax News and Rumors 09-26-2017, 03:49 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
You're simply describing a circle which has been going round and round since before Ricoh took over. In one sense, it works - Pentax is still going. But in another sense this perpetual holding pattern is a slow road to nowhere very much because without marketing the brand slowly slowly fades from view and becomes mainly of interest to a few aficionados. Folks won't buy your product even if it is keenly priced unless they know it exists and have some confidence in it, built through brand marketing. For that you need the influencers on your side in all sorts of media, social included. This is the story of the past ten years for Pentax.

I'd imagine the story in Japan is very different, however. For my money, the explanation is largely cultural. Pentax has always been focused on their home market with the rest of the world a long way second, and under Ricoh they've concentrated mainly on servicing their existing user base rather than chasing new business, at least with DSLRs. That hasn't changed and there's no indications it is going to. None of this applies to the Ricoh brand Theta, interestingly. It's in a local store in this town where even the dedicated camera store doesn't stock Pentax (though Pentax is on their website). Both the money and the will are there - when Ricoh want it to be.
Forum: Pentax News and Rumors 09-26-2017, 02:32 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Over six years I'd say doing that (or, alternatively, moving to mirrorless - there was a fork in the road) was the minimum they needed to do to stay in business. Ricoh haven't altered their marketing (at least where I live) in that time, which suggests they may not see it very differently. There's been no "big push", at least on marketing, which is what one would expect if they were stepping up a few gears. In fact, In North America they seem to have gone backwards in the last year or two.
Forum: Pentax News and Rumors 09-26-2017, 01:10 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Your son sounds very astute and I hope his business is a great success.

None of this is rocket science though it is hard work. Ricoh have done the same many times for Ricoh itself, I am sure, and could do the same tomorrow. At one time ads for Ricoh ("Imagine. Change.") as an office docs and ideas processing brand were all over the place here.

For whatever reason, Ricoh have decided that the Pentax brand and way of doing photography is not worth promoting outside Japan on a more than minimal basis. They've kept to this for years and I don't expect them to change. They seem to have found quite a few bob to promote the Ricoh Theta, however. I'd guess this tells us about their future priorities.

The mystery TBH is why Ricoh bought Pentax and then did nothing much with it beyond biz as usual and let the North America arm of it go a bit fallow.
Forum: Pentax News and Rumors 09-25-2017, 04:16 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
I agree, Pentax's roots are those of an optics company. But that was a few transplantings ago and these days I'd guess that hardly anyone understands or appreciates this point. Just a few aficionados and long-term Pentax fans. It's probably the same story with the other main, traditional camera companies. I don't think selling lenses for other mounts makes any sense really, and in fact this may not be possible anyway because Pentax don't have a large enough and expert enough optical engineering department for the job, not these days. What I'm seeing on this thread is that doing deals and pooling development is the most sensible way of keeping down costs (and headcount) as the great DSLR rundown gets underway over the next few years. Better to put the money into whatever starts to succeed the DSLR - and the selling points for a lot of that will be technology, convenience/integration and style come fashion. We all love optical excellence but I fear we are a distinct and rapidly fading minority. Even quite good websites these days see optical qualities in very basic terms: is it sharp across the frame and is the bokeh OK? Yes? Pass!". Forget that the item feels grim in the hand, the movement is scratchy, it doesn't pop and renders like a headache.
Forum: Pentax News and Rumors 09-25-2017, 04:05 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
It's perfectly plausible that Pentax have done a deal with Tokina for three new FF prime lenses derived from these new cinema lenses. Plausible - but no more than 100 per cent speculation until more details emerge. If "a few hundred" really is the total Pentax market for the new FF primes, then sharing development costs with another outfit rather than going it alone could make a great deal of sense. It would be a surprise if a deal hadn't been done, in those circumstances. But as of now, and beyond saying there is plenty of precedent for this, we just don't know. As for any delay in releasing the new Pentax primes, there could be 101 reasons including there being no actual delay at all. It's also possible that in time Tokina will sell these new primes as AF stills lenses for other mounts but, for example, the deal is to give Pentax an exclusive for X amount of time.
Forum: Pentax News and Rumors 09-21-2017, 03:03 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Lol, so the plan is there is no plan 'cos there is no money? That's a choice, though, because not a necessity. Could be true but not sure I believe it myself. The same set of events could be explained as conflicted circumstances: Ricoh are unsure whether they should continue to invest in DSLRs because their analysts are increasingly pointing towards mirrorless cameras, targeted specials like Theta and smartphone add-ons as a better basis for staying in consumer electronics, if to stay in them at all, so it is hiatus time ;) Alternatively, they are waiting to release several products together next year.

I do wonder whether Canon and Nikon, especially, but also Sony are in cameras by accident, as if they could as easily have been in anything else.That's not how their leading officers appear to see it. Canon and Nikon appear to be very proud of the long optical heritage each has built over the decades. Not nearly so true of Sony, of course, though also very true of Pentax and of others like Fuji or Olympus. The money trail tells one story, but what actually motivates the troops to make it tells another.
Forum: Pentax News and Rumors 09-19-2017, 04:13 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
So far as I can see, the story is that there is plenty of room for both kinds, of course, and one hopes there will be for many years to come. I've never believed in the either/or position. A market trend doesn't suddenly make a DSLR like the K1 or the D850 less than an incredibly accomplished camera. The tricky question for smaller companies, not just Pentax at all, is how best to steer a path through these times of change. This may be behind Ricoh's hesitation, if that's what it is. A lens needs a steady sale for quite a few years, not just a few months, so what's the best way to set up the system one is hoping to sell. The same applies to third-party lens-makers and equipment-makers of all kinds.
Forum: Pentax News and Rumors 09-19-2017, 02:53 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Cash value of shipments this year shows that Japan and Asia account for more than half of the world camera market for ILCs, as you know perfectly well of course. You'll also know what the growth of mirrorless camera sales in these territories is the only growth story in the worldwide camera business. In Jan to Jul this year, cash value shipments in Japan+Asia of DSLRs are about 101 and of MILCs are about 73 with the gap closing quite quickly. As i said, 2018 will be a very interesting year. Cash value is the metric that matters because unit numbers alone don't show that the camera-makers are driving their sales upmarket (i.e. fewer units but at a great unit value, shown in the cash value of shipments).

This is the actual world in which Pentax has to find a stable business path.
Forum: Pentax News and Rumors 09-19-2017, 01:24 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
The Pentax achievement, and it is an achievement, is managing to stay afloat for about twenty years while being bought, sold or stripped at one time or another. Even though it's now come down to struggles over getting out even one or two new lenses over a couple of years, Pentax are somehow still going. The unknown at the moment is whether the K1 venture is the start of a new DSLR portfolio or the end point of the whole DSLR line over the next couple of years as Ricoh switch to more modern, consumer-friendly items perhaps under the Ricoh brand. A look at the CIPA returns shows the trends in Japan and Asia, half or more of the world camera market. 2018 is likely to be a very revealing year. The K1 is a very good camera indeed, but we don't know whether that's enough of a foundation for a viable FF camera business.
Forum: Pentax News and Rumors 09-17-2017, 10:52 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Stick to the point, please. I am calling out another user for aggressive ad hominem behaviour. That is all, as you know perfectly well of course. This has absolutely nothing to do with deeply tiresome brand and fandom stuff.
Forum: Pentax News and Rumors 09-17-2017, 10:36 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
The answer is simple. Accept disagreement and show some respect instead of becoming aggressive and throwing insults around because someone comes at a subject from a different point of view. If that's too much for you to understand, put me on your block list and report me to the mods. I will not put up with bullying here or anywhere else.
Forum: Pentax News and Rumors 09-17-2017, 10:01 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
The forum might also be a much more "pleasant" place if those with loud mouths and small ideas stopped behaving like cheap bullies. Sigh.
Forum: Pentax News and Rumors 09-17-2017, 07:13 AM  
D-FA* 85mm f1.4 also coming
Posted By mecrox
Replies: 1,271
Views: 89,736
Yes, the grass is forever greener, but I think the point being made is also that if one outfit falls too far behind the curve, it is more likely to peg out and cease trading because not enough customers buy its products anymore. So some folks anyway are naturally worried that lack of activity from their favourite brand presages worse to come. In addition, playing the numbers game with Pentax lenses doesn't work. Many folks don't want film-era or screwdrive lenses, they want good modern versions of those classic focal lengths - but few of those are out in K-mount. Not one is yet out for the K1 FF portfolio. And why should they not want them. It's quite normal to want a good modern lens for a good modern camera and many other brands already have them. There's no need for fuss but there clearly is a need for Pentax to get their skates on with good modern primes for modern FF.
Forum: Pentax News and Rumors 09-15-2017, 07:30 AM  
K-1 Firmware UPDATE: v1.42
Posted By mecrox
Replies: 67
Views: 5,046
I'd guess it is far better to maintain a "conversation" with your customers via firmware updates than it is to lose them to other brands in between model releases. They may even purchase a new lens or two in the meantime. As software increases in importance in the photography world so too will this kind of rolling update model. Being so conservatitve, the Japanese camera companies have probably found it hard to get their heads around this notion. Very different from the old days when the purchase of the camera pretty well marked the end of the maker's involvement, but perhaps this isn't a realistic model now.
Forum: Non-Pentax Cameras: Canon, Nikon, etc. 09-12-2017, 01:46 AM  
Micro Four Thirds Club
Posted By mecrox
Replies: 1,984
Views: 171,196
Worth a visit? It's not far from here and on our list.
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