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Forum: Non-Pentax Cameras: Canon, Nikon, etc. 08-31-2018, 10:16 PM  
Panasonic to enter Full Frame mirrorless market...
Posted By JPT
Replies: 155
Views: 7,071
Well, none of us knows what each company is really thinking but I think that is misreading of the situation. In my opinion, the makers break down neatly into two groups.

Sony, Nikon, Canon are shifting their business over from a DSLR system to a mirrorless system. You can see this from the kind of lenses they are releasing. These systems are designed so that their DSLRs can be retired sooner or later. The main difference among them is that Song’s DSLR position was weaker from the start, and they had more to gain from the shift (related group businesses), so it made more sense for them to take the plunge much sooner.

For Fuji, Panasonic and Olympus, it is a case of having been fairly successful with mirrorless so far, but realizing that they need a bigger system to target the high end. I don’t think they have any plan to retire their existing mirrorless mounts.

Nikon 1 and Canon M are not so relevant to the discussion in my opinion, because they were never intended to be the main mirrorless strategy. Basically, I think both Canon and Nikon are smarter than the internet based press is giving the credit for. But Canon is much smarter than Nikon. They will continue to dominate because they pay attention to what customers want.
Forum: Non-Pentax Cameras: Canon, Nikon, etc. 08-31-2018, 07:27 PM  
Panasonic to enter Full Frame mirrorless market...
Posted By JPT
Replies: 155
Views: 7,071
Using Leica SL mount seems to make sense for Panasonic. The Leica SL lenses are all made in Japan, and I believe Panasonic is involved in the design and manufacture of at least some of them. This means they must derive some benefit even from the sale of a Leica model, but you can expect them to come out with a lot more of their own.

I'm not surprised to hear this really. I've been expecting Panasonic and Olympus to make a larger sensor system for a while now. Looking at Micro 4/3, the systems are mostly mature, so where do they have to go. I think they have gone as up-market as they can with that sensor size, so their teams of engineers have to be working on something. This is a similar pattern to Fuji moving into medium format after filling out the X-mount line-up. Olympus has also been quiet, but I bet they come out with either a full frame or a medium format camera within a year.

It's is really interesting is so many companies standardizing on a such similar format at the same time. I can't help but feel there is an opportunity for Ricoh to establish themselves as the company that dares to be different. But right now they are stuck in the narrative that they are slow to change.
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