Dec 10, 2017

Mindshift Gear rotation180° Horizon backpack

Introduction

According to the Urban Dictionary, a mindshift is "a shift in your mindset caused by creating something out of a fine balance between insights and innovation, leading to a mindshift". This is an excellent way to describe Think Tank's sister company called Mindshift Gear.

Think Tank was founded to cater to the needs of urban and professional photographers. It offers numerous solutions to carry a large amount of gear inside planes, on assignments or on the street. It never concentrated on outdoors photographers; its main targets are arguably photojournalists and amateurs.

In 2012, Think Tank created a Kickstarter campaign which led to the creation of its sister company, Mindshift Gear. The campaign revolved around the rotation180° line of bags.

These bags are aimed squarely towards outdoors photographers and fall straight in the category of hiking backpacks. The bags try to solve the eternal problem of accessing your gear while wearing a backpack. They do this by using a unique rotation system which swivels the photo compartment to the front without removing the bag.

The 180° line includes 5 bags with sizes going from 16 to 38 liters. Today we take a look at the Horizon backpack, a 34 liters bag well suited for one- or two-days hikes. It is the second largest in the lineup, available in charcoal or “Tahoe blue”.

How does the change of paradigm brought by the rotation180° system work on a trail? Is it really more effective than a more standard design? Read our review to find out!


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